Email marketing is the golden ticket to growing any kind of membership or online business. But a successful email marketing campaign is about so much more than sending out the occasional email to your mailing list.

If you really want to step up your email marketing effectiveness, you need to use some tried-and-tested tactics. In this episode, we share six ways to improve your email campaigns.

You’ll hear why emailing more often is the right move, how to use narrative and open-loop emails to keep interest and how to use different email marketing features to transform your campaigns. Tune in today to learn more.

Essential Learning Points:

• Why you should get out of your comfort zone with email marketing
• How to utilize the P.S. section of your emails to drive sales
• Why storytelling is the key to a good email
• How to maintain interest through open-loop emails
• Why you should always try to experiment with email marketing 
• How to use conditional content

Important Links & Mentions:

• The Membership Guys
• Membership Academy

Key Quotes:

“Stories are far easier to infuse your personality into, which of course helps to foster connection which goes a long way, especially with memberships where that connection is so key.”

“If you've got a great story to tell and a strong narrative that lends itself to being sent one bit at a time, then using open loops in your emails can be fantastic and engaging.”

“Split testing can be invaluable for refining and perfecting your approach to email marketing to best suit your audience's preferences.”