Jennifer Murtland and Monica Weakley approach marketing from opposite sides—one champions relationship marketing while the other promotes transactional marketing. Put them in a room together though, and you've got a demanding, thought-provoking, wholly entertaining podcast episode about the effectiveness and implementation of each approach. Join the Stay Paid pals as they referee the matchup and award Golden Nuggets at the end of every round.

And remember that you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.

Connect | Resources

Real Estate Fight Club on Apple Podcasts - https://apple.co/3idTbth

FREE e-book: How 5 Top Producers Generate Referrals - https://bit.ly/3KPN8aB

0:00 Introduction

3:23 Monica's business bio

5:37 Jennifer's business bio

6:35 Why did you start Real Estate Fight Club?

8:19 How do you apply an attraction system without clients?

10:36 What is your cold-calling strategy?

11:50 How much of your business comes from referrals?

12:48 How do you measure the effectiveness of relationship marketing?

16:06 There are only 2 ways to get business

17:13 Redefine success and face the truth

18:31 Patience and passion vs. impatience and desperation

20:06 Authenticity and credibility

22:36 The strategic piece that agents forget about relationship marketing

23:36 This is what a passion for cold calling looks like

26:51 Confidence comes from doing the work

28:55 Jenn's routines for success

31:30 Monica's routine for success

34:10 About Ghost Poster and the Real Estate Fight Club podcast

35:53 Action Item