Business Of Therapy

336k Followers in Two Years: Nadia Fiorita’s Reels Strategy as a Therapist


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I’m excited to welcome Nadia Fiorita onto the podcast today!

Nadia Fiorita is a Miami-based licensed therapist with a modern and authentic approach. She specializes in working with busy women and adolescent girls who struggle with high-functioning anxiety + are looking to gain control over feelings of anxiousness, self-doubt + perfectionism. She works with her clients to build a more optimistic mindset + develop lasting confidence. She is passionate about helping women because she has her own personal journey, so she really gets it!

After working together for a few months, Nadia Fiorita went from 3k followers on Instagram, to over 100k. Fast forward to now - she has a full private pay caseload, 336k followers on Instagram, and has had multiple Reels go mega viral. In today’s episode, we’re chatting about Nadia’s Reels strategy as a therapist and how she has built a MASSIVE following on Instagram, and has done so by primarily using Reels. 

In this episode, we cover: 

  • Nadia’s start with Instagram in 2022 + the insane growth she’s experienced since then
  • How Nadia went viral after just a few months of us working together
  • The increased pressure + imposter syndrome that comes with a large audience
  • Nadia’s content creation strategy that’s led to multiple Reels going viral
  • 2 Reels that went mega viral, resulting in 20k+ email list subscribers for Nadia
  • How Nadia repurposes content to go viral again and again
  • What Nadia’s current content creation process is like with team support
  • How often Nadia was posting content early on vs. now
  • Nadia’s best advice for therapists wanting to grow their Instagram following

Connect with Nadia:

  • Follow on Instagram @holisticanxietytherapist
  • 4 Things Women With High Functioning Anxiety Don’t Want You to See
  • Reasons Your High Functioning Anxiety Shows Up As Anger
  • Signs You Have High Functioning Anxiety
  • POV Reel


Connect with Kelly:

  • Follow on Instagram @businessoftherapy and @sitwithkelly
  • Check out the Business of Therapy website


Make sure to hit follow/subscribe so you never miss an episode!


Some links referenced below are affiliate links which means we may receive a small commission at no extra cost to you. Thank you for your support! 


Resources & Links:

  • This episode is sponsored by Alma, the financially rewarding way to go in-network
  • This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
  • Private Practice Academy Bundle (PPA)
  • Reels Membership
  • Check out Manychat (affiliate link) 
  • Business Coaching Waitlist
  • Free training
  • Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

...more
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Business Of TherapyBy Kelly McKenna, Therapist & Business Coach

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