This week's episode was inspired by an email from a listener named Jenna, who wrote in with a fantastic question:

"As our season ends in December and the next CSA won't begin until spring, I'm wondering how you handle your private CSA Facebook group between seasons. Do you create a new group each year, or do you maintain the same group and remove members who don't continue?"

If you run a CSA, you've probably wrestled with this too. What do you do with your private Facebook group when the season ends? Do you close it? Keep it open? Kick people out who don't renew?

In this episode, I unpack exactly how I manage my own CSA group, what's worked, what hasn't, and share a roadmap to help you decide what's best for yours.

Because your Facebook group isn't just a communication tool… it's a connection tool. It's what helps people feel like they belong; and when they belong, they stay.

In this episode, you'll learn:

• The real purpose of your CSA Facebook group (hint: it's about building community, not just sharing logistics)

• The three main ways to manage your group at the end of the season -- and the pros and cons of each

• Why I now keep my group open year-round and DON'T remove non-members

• How to keep engagement alive through the off-season

• How to position your Facebook group as a perk of membership

• Why "grooming" your group matters, and what to do with members who don't renew

This conversation will help you see your CSA group for what it truly is -- a powerful relationship and retention tool that keeps customers coming back season after season.

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