May 04, 2026

338. Press, Pitches, and What's Actually Moving the Needle | PR Expert Roundtable

21 minutes

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The rules of PR are being rewritten, and most founders haven't gotten the memo yet.

This roundtable pulls together Lydia Bagarozza and Bridget Aileen Sicsko of Visibility on Purpose, Caitlin Copple of Full Swing PR, and Gloria Chou of Small Business PR to get honest about the state of PR in 2026.

What's the most valuable press a brand can land right now? Which outlets look impressive but don't actually convert? How is AI changing who gets discovered and who gets ignored? They get into all of it, including what most founders completely miss after finally landing a feature.

Connect with Caitlin:

Take the Visibility Scorecard: https://fullswingpr.typeform.com/visibilityscore

https://fullswingpr.com/

linkedin.com/company/fullswingpr/

IG: @fullswingpr

IG: @caitlin_copple

linkedin.com/in/caitlincopple

Caitlin's email: [email protected]

Connect with Visibility on Purpose:

https://www.visibilityonpurpose.com/

IG: @visibilityonpurpose

https://www.youtube.com/@visibilityonpurpose

Connect with Gloria:

Get Gloria's Free On-Demand Training: www.gloriachoupr.com/masterclass

IG: @gloriachoupr DM her 'ELLEN' for a free resource!

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