In this episode, Dave and John dive into a discussion about various aspects of marketing strategies and customer engagement in the roofing business. They discuss their recent mastermind group meeting, highlighting the value of collaboration and camaraderie.

In today’s discussion, our panel of roofing experts dives into the use of yard signs, QR codes, automated review systems, and more. They also discuss the power of using vanity phone numbers and the magic of QR codes that bridge the gap between physical signs and online presence. 

You’ll hear about the world of customer reviews, as the panel debates the nuances of automated review request systems and the age-old question of who on the team should take the lead in garnering those invaluable star ratings. This episode is your ticket to staying ahead in the competitive roofing industry with the kind of marketing wisdom that will leave you fired up and ready to conquer!

Episode Highlights:

• John shares his approach to pre-qualifying leads, utilizing inside sales and automations to streamline the process.

• The importance of a strong online presence and communication in closing deals remotely

• Using Loom videos to present proposals remotely 

• The transition from the initial presentation to Proline's automated follow-ups

• Dave discusses the effectiveness of using Yelp for generating leads without paid ads.

• The challenges and limitations of platforms like Nextdoor 

• Collaboration and knowledge sharing through mastermind groups

• The significance of networking and business growth

• Personal development and support in the roofing industry

• Effective pre-qualification strategies and utilizing inside sales

• Using Loom videos for remote proposal presentations

• The power of automation in roofing sales and marketing

• The effectiveness of yard signs as a powerful tool for generating leads and jobs.

• Exploring the design elements of yard signs, including the company logo and a catchy vanity phone number.

• The role of QR codes on yard signs and their potential impact on customer engagement.

• A comparison of different marketing strategies, from postcards to SEO, and their respective outcomes.

• The challenges and benefits of using automated review request systems with gatekeeper features.

• The debate on whether sales reps or other team members should be responsible for requesting customer reviews.

• The significance of timely responses to reviews and the importance of nurturing positive customer relationships.

• Consideration of using automation tools like Proline for effective review requests and management.

• Insights into the challenges and nuances of Google Local Services and the variations in review systems across platforms.

Resources:

If you’re interested in learning more about The Roofer Mastermind groups or our Coaching Programs text me at (510) 612-1450 or book a free strategy call with me at https://davesullivan.as.me/free-strategy-call

Download my FREE 1 Page Business Plan and get organized, focused, and profitable https://theroofershow.com/plan

Vetted Sponsors of the Roofer Show

Check out the programs that will help you gain confidence in your sales process, become a better leader, and build a winning sales team at Salestransformationgroup.com/roofershow

Tee up the sale and make a great first impression by having a friendly, professional receptionist answer your phone with https://get.ruby.com/theroofercoach.

Be the modern-day contractor! We help you leverage technology to generate, organize and maximize commercial roofing leads. Find out more about Peak Leads at Peakleads.io.

Automate your systems and do follow-ups better! Check out ProLine and use promo code “Dave50” for 50% off your first month’s service!