In the competitive world of podiatry, having a well-designed website isn't enough. To truly stand out and attract the right patients, podiatrists must understand the power of Search Engine Optimisation (SEO) and regularly update their website content.

In this episode, Tyson E Franklin talks with professional copywriter Rachel Bray to explore how podiatrists can improve their online presence and become more SEO-savvy.

We discuss:

• Why regular website updates are crucial.
• The importance of targeted content.
• How SEO and content writing go hand in hand. 
• The difference between Technical SEO and On-Page SEO.
• Investing in professional copywriting. 
• How often should you update your website and write blogs?
• Using FAQs the right way. 

For podiatrists looking to dive deeper into blog writing and SEO, Rachel offers a blog-writing course specifically tailored to healthcare professionals. Whether you want to write your own content or better understand your website needs, investing in SEO knowledge will pay dividends in the long run.

For more information on Rachel’s courses, visit RachelBrayWriting.com.

If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at [email protected], and we can discuss the range of topics I cover. 

PODIATRY MARKETING MASTERCLASS - LIVERPOOL MON. 3RD FEBRUARY, 2025

BOOKINGS - https://www.tysonfranklin.com/events/podiatrymarketingUK

Do you have questions about your podiatry business, team, personal goals and career direction?

If you do, I’m here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.

Two podiatrists I have spoken with recently have had fantastic results following my advice. Podiatrist #1 made an extra $40K after our 30-minute phone call, and Podiatrist #2, after three monthly coaching sessions, increased their monthly revenue by $20K by tweaking their orthotic delivery system.

My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30

FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub

MY BOOK is available on AMAZON

It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz