Whether you're just starting out in business or looking to make a shift in what you do, creating a strong and authentic brand that stands out in a crowded market is essential. But do you also need a personal brand? Join Emily and OG business bestie and Being Boss co-founder, Kathleen Shannon of Braid Creative, as they explore the evolution of the personal brand and what it means today. They share the pros and cons of using a personal brand, as well as 3 practical exercises to help you define your own personal brand.

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