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Fast doesn’t guarantee first. Easy doesn’t mean lazy. Break out of the rat race and learn how to make life— and success— effortless.

Greg McKeown has dedicated his career to discovering why some people and teams break through to the next level— and others don’t.

The definitive treatment of this issue is addressed in Greg’s New York Times and Wall Street Journal bestseller, “Essentialism: The Disciplined Pursuit of Less.” This book challenges core assumptions about achievement to get to the essence of what really drives success.

Last year, Greg released another New York Times bestselling book, “Effortless: Make It Easier to Do What Matters Most”— an empowering guide to achieving your goals that starts with a simple principle: not everything has to be so hard.

Aside from being a prolific writer, Greg is also the CEO of McKeown Inc., a leadership and strategy design agency headquartered in Silicon Valley. Their clients include Adobe, Apple, Google, Facebook, Pixar, Twitter, and Yahoo!.

I last interviewed Greg back in 2016 where we went on a deep dive into the practice of essentialism. This time, we delve into the mindset of effortlessness: why easy doesn’t mean lazy, how to overcome the inertia to get started, and more. Tune in now!

If you don’t have time to listen to the entire episode or if you hear something that you like but don’t have time to write it down, be sure to grab your free copy of the Action Plan from this episode— as well as get access to action plans from EVERY episode— at http://www.JimHarshawJr.com/Action.