Only one in ten PI firms is using programmatic advertising. That means the other nine are sacrificing market share. And cases.

If your ads aren’t following your ideal clients from Candy Crush to connected TV, it’s time to change that.

In this special bonus replay of our live Rankings webinar, CEO Chris Dreyer and Director of Paid Ads Brianna Sudbury break down exactly how to put your brand in front of the right audience, on the right device, at the right time, without wasting budget.

From CTV spots on Hulu to geofenced audio ads near accident sites, this episode is your roadmap to laser-targeted campaigns that work together, trackable results, and scaling without the guesswork.

Learn:

The six programmatic formats every PI firm should test

Why “one pixel to rule them all” is your retargeting superpower

How to combine OTT, display, audio, and native for maximum recall

Creative tips that beat “wallpaper” ads every time

Budget ranges, CPM benchmarks, and when to go premium vs. remnant

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