Julian Massler (jm @ aurumfit.com) is the co-founder and CEO at Aurum Fit, a strength training company based in Zurich, Switzerland that uses adaptive resistance technology to deliver incredible workouts. Aurum Fit's unique training concept of 6 minutes a week helps clients achieve scientifically proven health benefits

Learn about the AURUM franchise opportunity.

In this episode, Julian talks about measuring and optimizing retention, pricing and packaging, client education strategies, and much more.

Get timeless retention strategies to grow your strength training business

This podcast episode is brought to you by ARX

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