We've been telling you a lot of stories here on the podcast about brands making big scary shifts in business, and part of the reason we're doing this is to normalize that it's okay to pivot when you need to. 

In episode 342, Alyson O'Connor shared how she shut down a 6-figure revenue stream so she could focus on a revenue stream wholesale that better fit the day-to-day life she wanted.

In episode 338, Kiwi Schloffel shared how she made the tough decision to exit her business, and Meghan Hopkins Sokorai talked about why she chose to acquire Kiwi's business. 

On this week’s episode, Janine Kwoh of Kwohtations is back on the show to talk about some big shifts she recently made to her product line to ensure that her business was not only more sustainable but also easier for her to manage. 

Janine is the owner and designer of Kwohtations, a Brooklyn, New York-based line of letterpress-printed greeting cards and gifts. Kwohtations cards acknowledge and celebrate people and occasions who are often underrepresented in the card aisle. She is also the author of Welcome to the Grief Club, an illustrated book on grief for anyone who has had a loss. Janine is a PaperCamp alumnus and a community leader in our Proof to Product Labs program.

She is an award-winning artist, an author, and a great friend to many in the industry. On today's episode, Janine shares how a key account ordered 4,300 hand-painted cards and how that pushed her to retire and rethink her entire product line. She talked about her decision-making process, how she prepared for the changes, and how she communicated these product changes to her customers.

Today’s episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well:

• We need to make it easy for stores to purchase from us

• We need to have clear pricing and terms & conditions

• We need to clearly communicate and add value at each touchpoint

• We need to focus on building strong relationships with our customers.

And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, it's only $27 bucks. 

Get Access to the Unlock Buyer Secrets Interview Series

You can view full show notes and more at http://prooftoproduct.com/345 

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