Growing on different social platforms, transitioning businesses, and building a team with Jenné Claiborne from Sweet Potato Soul.

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Welcome to episode 346 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jenné Claiborne from Sweet Potato Soul about how she has built her business as a content creator and gained over 600k subscribers on YouTube.

600K YouTube Subscribers

We’re really excited to be chatting with Jenné from Sweet Potato Soul today! She’s a vegan chef, cookbook author, food blogger, and successful YouTuber with over 600k subscribers.

From working as an actor to offering personal chef services to becoming a full-time content creator, Jenné has had quite the entrepreneurial journey. In this episode, you’ll hear what she’s learned along the way, how she has been growing her team, why she focuses so much on video, and what the revenue streams currently look like for her business.

It’s a really great episode, and Jenné is just such an inspiring, hard-working creator. We know you’ll have lots of takeaways from this conversation!

In this episode, you’ll learn:

• How Jenné launched her blog
• How she started offering personal chef services
• How she got her first cookbook deal
• Why she started sharing videos on YouTube
• Why she shifted her focus to content creation full-time
• Why she focuses so much on video
• Why she struggled with growing her team
• What her team looks like now
• Why she hired a personal assistant
• What the revenue streams look like for her business
• How she manages her finances both personally and professionally

Resources:

• Sweet Potato Soul
• Sweet Potato Soul: 100 Easy Vegan Recipes for the Southern Flavors of Smoke, Sugar, Spice, and Soul: A Cookbook
• Victoria Moran
• Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork
• Your World-Class Assistant
• Follow Jenné on Instagram, YouTube, and Facebook
• Complete the Podcast Listener Survey for a chance to win a $100 Amazon gift card!
• Join the Food Blogger Pro Podcast Facebook Group
• Check out the Food Blogger Pro YouTube channel (and subscribe while you’re there!)

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership