Most firms live off referrals. David Craig flipped that script — now 80% of his cases come directly from consumers. That pivot made him Indiana’s go-to trucking lawyer and a national force in PI.

In this episode, David shares the 3 Pillars of Proof that helped him dominate one of the toughest niches in law:

Proof of Expertise: Books and a podcast that educate clients while closing cases.

Proof in Performance: A culture where investigators, social workers, and rapid-response teams matter as much as trial lawyers.

Proof of Leadership: Financial transparency that keeps attorneys loyal for decades.

If you want to stand out in trucking — or any PI niche — this episode is your roadmap.

You’ll learn:

Why consumer-focused content builds trust faster than referrals.

How non-revenue hires like social workers can change case outcomes.

The leadership framework that keeps your team invested long-term.

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