The Roofer Show

347: How to Hit Your First Million Dollars in Sales: A Step-by-Step Guide


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Are you ready to see your sales numbers skyrocket? This is the show for you! We have talked for months about doing a show about the best sales process that we teach in our coaching program. My co-host, John DeLaurier, and I developed this process after many years of trial and error in the roofing business.

The point is that a smart guy doesn’t learn from his own mistakes but from the mistakes of others. Think of us as your crash test dummies who have been there, done that, and made the mistakes–and now we can teach you how to do it right! Join us to learn more about how your sales process can build a solid foundation for your roofing business to grow and thrive!

What you’ll hear in this episode:

  • How to build an org chart for your business by asking, “Who does what?”

  • What is your process for selling work, doing work, and keeping score?

  • How John describes the structure of DeLaurier Roofing and how he handles relationships with his subcontractors

  • Why your marketing plan needs to be firmly committed to spending 5% of your total revenue to secure a high lead flow

  • Why your prequalification process is essential to a good lead flow

  • How a good CRM (not a file folder system!) makes everything about your sales process more efficient

  • How a pre-meeting sales sheet helps you pre-sell the job and separate yourself from the competition

  • How to ask open-ended questions at the site meeting to find out from the customer how to make the sale 

  • How an automated appointment confirmation system adds professionalism, allows you to “seed the review,” and adds another level of touch to the sale

  • How to handle the roof inspection, which is the precursor to the proposal

  • Why the follow-up process should include texts, emails, and calls with both manual and automated contacts


Resources:

Time is running out! Are you eligible for the Employee Retention Credit (ERC)? Visit www.rpcfinancial.com to find out!

Do you need help with your books? We have a certified Quickbooks pro who is waiting to help you! Email John or Dave or contact us on Instagram for more information!

Connect with John DeLaurier:  www.calldrr.com, Instagram, and Facebook

Connect with Dave via text message: 510-612-1450

Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: [email protected] or visit The Roofer Mastermind to sign up.

Download my FREE 1-Page Business Plan template at www.theroofershow.com.

Contact me about one-on-one coaching at www.theroofercoach.com.

We need reviews of the podcast! Please leave a five-star review. It matters!

Vetted Sponsors of the Roofer Show

Check out the programs that will help you gain confidence in your sales process, become a better leader, and build a winning sales team at Salestransformationgroup.com/roofershow

Tee up the sale and make a great first impression by having a friendly, professional receptionist answer your phone with Ruby Receptionists. Use this link for up to $150 off your first month’s service! get.ruby.com/theroofercoach

Be the modern-day contractor! We help you leverage technology to generate, organize, and maximize commercial roofing leads. Find out more about Peak Leads at Peakleads.io.

Automate your systems and do follow-ups better! Check out ProLine and use promo code “Dave50” for 50% off your first month’s service! Additional bonuses are available for the first 100 contractors who sign up for the newest version, which just launched on August 1, 2023!

 

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The Roofer ShowBy Dave Sullivan

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