Narrowing your content focus, growing traffic by focusing on SEO and Pinterest, and blogging as a creative outlet with Camila Hurst from Pies and Tacos.

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Welcome to episode 348 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Camila Hurst from Pies and Tacos about leaning into a niche and blogging as a creative outlet.

Leaning into a Niche

Today, we’re so excited to be chatting with Camila Hurst from Pies and Tacos! She has been blogging since 2017, and while she originally started out posting both savory and sweet recipes, she has now shifted her focus to primarily sharing content about macarons.

In this episode, you’ll hear why she decided to narrow her content focus, how blogging has been such an important creative outlet for her over the years, and how she’s been leveling up her business by growing her team.

No matter where you are in your blogging journey, we know that you’ll find Camila’s story and insights both inspiring and encouraging. We hope you enjoy this episode!

In this episode, you’ll learn:

• How Camila started sharing recipes online and launched her blog
• How cooking and meditation helped get her through a difficult season in life
• How she narrowed her content focus and leaned into a niche
• How she grew her traffic by focusing on SEO and Pinterest
• What tasks she decided to outsource for her business
• What she shares in her Macaron School
• What her different revenue streams look like
• Why she’s hoping to create a course soon
• How she works with a video editor

Resources:

• Pies and Tacos
• No Diets Allowed
• Everything Food Conference
• Meditate - Marisa Peer
• Julie Ela Grace - Insight Timer
• Clariti
• Ezoic
• Pinch of Yum Income and Traffic Reports
• Mediavine
• Simple Pin Media
• Email on Autopilot
• Macaron School
• Macaron School Cookbook
• Fantastic Filled Cupcakes Cookbook
• AdThrive
• Adobe Premiere Pro
• Adobe Lightroom
• Tailwind
• Upwork
• Follow Camila on Instagram, Facebook, and YouTube
• Join the Food Blogger Pro Podcast Facebook Group
• Check out the Food Blogger Pro YouTube channel (and subscribe while you’re there!)

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership