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Your follower count is growing. Your revenue isn't. And Instagram couldn't care less. đ
Here's the uncomfortable truth most online marketing gurus won't tell you: followers on Instagram are borrowed. The algorithm decides every single day how many of your own audience actually sees what you post. For course creators and coaches trying to build a real business, that is a dangerously shaky foundation.
In Part 4 of The Good Advice Trap series, I'm showing you what to build instead â a deliberate content system with three clear jobs, a follower-to-subscriber path you actually own, and a welcome sequence that turns strangers into people who genuinely can't wait to hear from you. Plus, I'm answering a brilliant listener question about whether to ditch the algorithm grind and just run ads instead (spoiler: yes, and also no).
đĽ In This Episode:
Discover why Instagram is optimizing for entertainment â and why that's working against your course business
Learn the three-job content framework that stops you from asking one post to do everything at once
Understand exactly when list-building ads should replace your top-of-funnel organic content
Build a welcome sequence that makes new subscribers feel like they've finally found their people
⨠Ready to scale beyond six figures without throwing more money at ads? The LaunchLounge 30 Days Intensive gives you deep data analysis, custom strategy, and clear roadmap - profits guaranteed or your money back. Apply at https://thelaunchlounge.com/intensiveđŤ
đ đ đ
Salome
Get full show notes here
Follow The Launch Lounge on Instagram.
By Salome Schillack4.9
4848 ratings
Your follower count is growing. Your revenue isn't. And Instagram couldn't care less. đ
Here's the uncomfortable truth most online marketing gurus won't tell you: followers on Instagram are borrowed. The algorithm decides every single day how many of your own audience actually sees what you post. For course creators and coaches trying to build a real business, that is a dangerously shaky foundation.
In Part 4 of The Good Advice Trap series, I'm showing you what to build instead â a deliberate content system with three clear jobs, a follower-to-subscriber path you actually own, and a welcome sequence that turns strangers into people who genuinely can't wait to hear from you. Plus, I'm answering a brilliant listener question about whether to ditch the algorithm grind and just run ads instead (spoiler: yes, and also no).
đĽ In This Episode:
Discover why Instagram is optimizing for entertainment â and why that's working against your course business
Learn the three-job content framework that stops you from asking one post to do everything at once
Understand exactly when list-building ads should replace your top-of-funnel organic content
Build a welcome sequence that makes new subscribers feel like they've finally found their people
⨠Ready to scale beyond six figures without throwing more money at ads? The LaunchLounge 30 Days Intensive gives you deep data analysis, custom strategy, and clear roadmap - profits guaranteed or your money back. Apply at https://thelaunchlounge.com/intensiveđŤ
đ đ đ
Salome
Get full show notes here
Follow The Launch Lounge on Instagram.

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