The Roofer Show

35: How To Build A Lead Funnel That Converts Into Sales with Spencer Powell


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Are your website visitors being converted into qualified leads that turn into sales? Most of those visitors are not ready to commit to a click or a call, and if you don’t have a way to capture their email addresses they could be gone forever. In today’s episode, you’ll learn how to set up a sales funnel that converts!

What you’ll hear in this episode:

  • Spencer’s podcast about marketing, especially for contractors (The first four episodes are available now!)
  • Spencer’s family connection to builders and his focus on contractors
  • Builder Funnel: a digital marketing agency out of Colorado Springs, CO
  • Inbound marketing, conversions, and increased traffic
  • What is inbound marketing? Attracting people to your business or website who are seeking your service or product
  • Growing traffic: content creation, SEO, and social media
  • Do I have to write blog posts?
  • Where to find blog topics
  • Lead funnels: how they work
  • How to address those who aren’t ready to buy NOW, but a year or so down the road:
    • Meet them where they are
    • Provide them with value in their research process
    • Turn them into an educated buyer


Resources:

Website: www.builderfunnel.com

Podcast: www.builderfunnel.com/radio

Email: [email protected]

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The Roofer ShowBy Dave Sullivan

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