PI advertising is full of hard choices — TV or radio, streaming or podcasts, brand or direct response. Gary Sarner of ROI360+ goes through what’s working now, what’s overrated, and how to know if your dollars are actually driving cases.

You’ll learn: 

Why TV may not be the crown jewel for PI firms

How radio stacks up against streaming for cost and reach

The three traits every campaign must have to work

What realistic ROI timelines actually look like

Why the wrong creative kills results before they start

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