Nate Davenport is the Founder & CEO of Nebu Clothing, an outdoor apparel brand built for performance, versatility, and heart. Before launching Nebu, Nate led a finance team at Zappos and served as an infantry squad leader in the U.S. Marines, where he learned the value of gear that works under real pressure.

Nebu was born from frustration, products that changed for the sake of change, colors that blended into landscapes but not the spirit of adventure, and fits that never quite fit. Nate set out to fix that by building apparel that feels great, performs hard, and actually looks good.

In this episode, Nate shares how he rebuilt his Shopify site from scratch in 36 hours after a crash, how he found the right manufacturing partners through hands-on trial and error, and how he defines success by community and craftsmanship, not scale alone.

Whether you’re an ecommerce founder navigating supply chain complexity or a brand builder chasing quality over quantity, Nate’s story is a masterclass in learning fast, leading with purpose, and finding fulfillment beyond revenue.

In This Conversation We Discuss:

• [00:26] Intro
• [01:09] Building products that solve real use problems
• [03:16] Turning frustration into a product opportunity
• [05:46] Building intuition through contrast and visits
• [10:25] Selling through friends before running paid ads
• [14:53] Stay updated with new episodes
• [15:03] Building profitability through paid learning
• [15:43] Turning events and emails into ad leverage
• [17:14] Sponsors: Electric Eye, Heatmap & Freight Right
• [21:50] Balancing goodwill with measurable profit
• [22:28] Moving fulfillment from warehouse to garage
• [27:01] Choosing product ideas by improving what exists
• [32:54] Redefining success beyond scale and revenue
• [36:42] Connecting community through personal support

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Everyday active apparel nebuclothing.com/
• Follow Nate Davenport linkedin.com/in/nathan-davenport-327483186
• Schedule an intro call with one of our experts electriceye.io/connect
• Clear, real-time data built for ecommerce optimization heatmap.com/honest
• Turn your domestic business into an international business freightright.com/honest

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