In this episode of the Purpose, Profits, and Pixie Dust podcast, host Lindsay Dollinger chats with Frannie, a digital marketing expert living in Portugal. Frannie shares her journey from Massachusetts to running a remote digital marketing agency focusing on Facebook and Instagram ads. She explains the concept of the marketing ecosystem and its importance, providing practical tips for organic and paid strategies to engage and convert audiences. They delve into the nuances of Facebook and Instagram ads, testing strategies, audience selection, and more. The discussion also covers balancing automation with personal connections and offers valuable insights for both beginners and advanced marketers. Frannie concludes by offering different levels of support for those looking to implement ads in their business.

00:00 Introduction and Guest Welcome

00:09 Frannie's Background and Journey

01:23 Understanding the Marketing Ecosystem

03:36 The Importance of Consistency in Marketing

05:35 Current Organic Marketing Strategies

13:36 Diving into Facebook and Instagram Ads

20:08 Creating Effective Ad Content

25:53 Audience Targeting Strategies

32:03 Rapid Fire Questions and Conclusion

About Frannie: Frannie’s a Cape Cod native living in Portugal running a fully-remote, digital marketing agency, Elevate Her Marketing focused on Facebook and Instagram ads. EHM’s mission is to elevate the income of women all over the world so they can have the power & freedom to live the life of their dreams. EHM has helped client’s make over $8 million in profit since starting in 2017!

Connect with Frannie:

Marketing Ecosystem Playbook: https://drive.google.com/file/d/1s5kf9Od2NuAmRHN3PJh9zy5gxr6Wo6DO/view?usp=sharing

Additional Links:

1. https://elevatehermarketing.com

2.https://www.instagram.com/elevatehermarketing

Connect with Lindsay:

Join the Confident and Ambitious Mastermind: https://www.lindsaydollinger.com/mastermind

Sign up for the Magical Business and Empowerment Retreat here: https://www.eventbrite.com/e/magical-business-empowerment-retreat-for-women-registration-862079070707?aff=oddtdtcreator&utm_campaign=postpublish&utm_medium=sparkpost&utm_source=email

Connect with Lindsay: https://www.lindsaydollinger.com

Join the Purpose, Profits, and Pixie Dust CEO Society for just $22 a month: https://www.lindsaydollinger.com/offers/vepQmVhq

Get 10% off your order at https://www.bellablingshop.com with code PODCAST

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