*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-WEB:5ecbc24c-8084-46d8-a27a-95f233051ad6-17" data-testid= "conversation-turn-12" data-scroll-anchor="true" data-turn= "assistant"> Are you selling a product… or are you selling an offer?

Most farmers think they're selling the product.

"I sell lamb chops." "I sell bouquets." "I sell eggs."

But customers don't actually buy products.

They buy offers.

In this episode, I unpack the difference between the two, and why learning how to build an offer around your farm product can dramatically increase your sales.

If you've ever felt stuck thinking, "I just have this product… how do I sell it?" this episode will open your eyes to a whole new way of thinking about marketing.

You'll learn what an offer actually is, why it matters, and how to start spotting powerful offer ideas everywhere you look.

Resources Mentioned In This Episode:

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Ep 236 – How to Raise Your Prices (and Make More $) Using Price Anchoring https://directory.libsyn.com/episode/index/id/28288169

Ep 334 – The Anatomy of a Great Email Offer — An Audit https://directory.libsyn.com/episode/index/id/38448215

FunctionHealth.com -- this is the monthly health membership I joined that allows me to get 2 sets of comprehensive blood tests per year (the ones that most doctors don't check for, but are really significant! It's been an empowering step for me!) The cost is $399/year, and covers the tests! Use this affiliate link and get $25 off.

Thank You to Our Podcast Sponsors: Local Line:

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Citizen Salmon Alaska

Citizen Salmon Alaska is my go-to seafood partner for CSA farms. This is my fifth season working with them, and I keep coming back for a simple reason: it works. They offer wild sockeye salmon, halibut, black cod, shrimp, and smoked seafood — all sourced directly from independent fishermen out of Homer, Alaska. What makes this partnership such a win for farms is the model: I promote Citizen Salmon to my customers, they order directly from Citizen Salmon's website using a farm-specific code, Citizen Salmon ships frozen fish straight to them, and I earn a commission — without handling inventory, packing, or delivery. It's an aligned, ethical way to expand your product suite and serve your customers well. If you're curious about adding seafood to your CSA without adding work, learn more and reach out to Aaron at citizensalmonalaska.com.

Farm Marketing School:

Want a plug-and-play marketing system for your farm? Join Farm Marketing School, my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you'll get: ✅ Step-by-step marketing projects (emails, website design, lead magnets, promotions & more) ✅ Templates & swipe files to save you hours of work ✅ Live coaching calls every month for strategy & support

Inside, you'll get access to over 15 marketing projects like:

-Creating a promotion calendar that drives consistent sales -🛠️Setting up & optimizing your Google Business Profile -Writing high-converting emails (nurture, promotions, onboarding) -Auditing & improving your sales funnel -Monthly live coaching calls for answers to your burning questions

No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

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