Getting your product into one of the major supermarkets is a rigorous process. 

How did body wash brand Sundae Body do this before their product even existed? 

In one year, they’ve moved 14 million units. 

But remember that there are upsides and downsides to getting your product onto their shelves. (You must be comfortable with how a 14-year-old stores your product.)

Sundae Body co-founder and CEO Lizzie Waley explains her process and strategy. We also discuss playing defensively for 2023 because I know there’s a lot of concern about a potential recession. 

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