In this insightful episode of the Referrals Podcast, Michael J. Maher sits down with Dan Stewart, the visionary behind Happy Grasshopper, to discuss the impact of the new regulations on mass texting to clients. With recent changes to how businesses can use text messaging to communicate, it's more important than ever to understand what's allowed and what could land you in trouble. Dan breaks down the new rules, how they affect real estate agents and business owners, and what you need to do to stay compliant. From opt-in requirements to best practices for building meaningful client relationships via text, this episode is packed with actionable advice to help you keep your communication effective and legal. Key Topics Covered: • Overview of the new regulations on mass texting • What the changes mean for real estate professionals and small businesses • How to ensure you are compliant with the new rules • Building client relationships through personalized messaging • The importance of consent and opt-in processes • Tips for using text messaging as a powerful tool in your referral-based business Takeaways: • Understanding the new compliance standards will protect your business from potential penalties. • Texting remains one of the most effective communication tools when used correctly. • Personalization and thoughtful outreach are key to maintaining strong client connections. • Happy Grasshopper's approach to leveraging compliant messaging for client retention. Resources Mentioned: • Happy Grasshopper Website: https://happygrasshopper.com/ • Referral Mastery Summit 2024 has new dates! Same site: www.RMS2024.com Join the Conversation: If you're looking to deepen your knowledge of referrals and client communication, make sure to subscribe to the Referrals Podcast. Stay connected and keep learning with actionable tips from the best in the business! Connect with Us: • Join the Generosity Generation at www.JoinGenGen.com Episode: 357 Host: Michael J. Maher Guest: Dan Stewart Title: New Rules About Texting That You Need to Know