Why should we put ourselves and our lived experiences into our marketing? What can our analytics tell us about the stories we should tell? And how do we find the stories that will truly resonate with our audience?

In this episode, Micah Larsen shares her approach to building a business around being yourself. A social scientist by training, Micah is a marketing expert who teaches women makers and business owners what to say in their marketing to make sales without feeling like they're selling.


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