This week, Cassie and Erica sit down with Amruta Vyas, Director of Brand Marketing at De Soi. In this episode, Amruta walks us through her background in growth marketing, how honing that analytical side in previous roles has helped shape a wholistic 360 view of marketing on the brand side, and a peek behind the curtain at De Soi's brand marketing strategy and key areas of opportunity.

Here's a peek at what we cover in this episode:

[00:03:06] - Amruta shares her background in sales and performance marketing, and reveals how that analytics-focused career start has helped shape her 360 view of brand marketing.

[00:14:40] - Amruta explains how De Soi balances retention and acquisition in their marketing funnel, and walks us through the importance of novelty in marketing touchpoints (like email) to keep consumers engaged in the brand story.

[00:18:47] - Amruta gives us her perspective on how the influencer marketing landscape has changed over the years, and how having brand founders incredibly involved with the community cultivates brand love. She also gives us a behind the scenes look at lifestyle events and identifies growth opportunities for the brand in retail marketing and beyond.

Grab a drink and listen in to this week's Marketing Happy Hour conversation!

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Other episodes you'll enjoy if you enjoyed Amruta's episode:

The Art of Showing Up in Unexpected Places | Izzy Yellin of OLIPOP

Marketing a New Category | Brianda Gonzalez of The New Bar

Brand Marketing + Positioning 101 | Deven Machette of Betty Buzz

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