Christine Monaghan is a builder of growth engines and a weaver of stories, helping brands scale from startup chaos to sustainable success. She blends storytelling with systems, tech with brand, and strategy with hands-on execution to deliver results that last. 

In This Conversation We Discuss:

• [00:00] Intro
• [00:33] Sponsor: Taboola 
• [01:49] Building brands through storytelling
• [04:34] Tracing the roots of storytelling
• [06:23] Sponsor: Next Insurance
• [07:36] Evaluating early-stage customer signals
• [10:09] Testing assumptions about customers
• [12:22] Callouts
• [12:32] Surveying customers to validate assumptions
• [14:55] Leveraging insights to improve messaging
• [18:15] Testing media to find what converts
• [21:28] Sponsor: Electric Eye
• [22:33] Sponsor: Freight Right
• [24:36] Connecting blogs to nurture discovery
• [27:15] Targeting platforms where customers exist
• [28:58] Optimizing ads for long-term growth
• [34:48] Understanding top-of-funnel users 

Resources:

• Subscribe to Honest Ecommerce on Youtube
• The modern way to drink milk almondcow.co/
• Follow Christine Monaghan linkedin.com/in/christine-monaghan
• Reach your best audience at the lowest cost! discover.taboola.com/honest/
• Easy, affordable coverage that grows with your business nextinsurance.com/honest/
• Schedule an intro call with one of our experts electriceye.io/connect
• Turn your domestic business into an international business freightright.com/honest

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