Many speakers use public speaking as a way to build awareness for their business and attract leads and clients.

Speaking is an excellent way to do this because you automatically have credibility and authority by standing in front of a group of people.

However, an opportunity I see speakers miss is that they forgo thought leadership when they’re delivering presentations on behalf of their business to attract leads and clients.

They believe they have to provide lots of information, tips, and facts in order to provide value to the audience and by extension get the people in the audience interested in purchasing their product or service.

What I’ve found to be a better approach, in the presentations that I deliver and in the ones we help our clients with, is to help the audience see where they are truly getting stuck and show them how to think about things differently, which is the essence of thought leadership.

My guest is Danielle Hayden, the founder and CEO of Kickstart Accounting, Inc., who has built an incredible business and team that works with women entrepreneurs to truly understand their numbers so they can make better business decisions.

Danielle reached out to me in October because she wanted to create a new signature talk for lead generation - listen in to find out what happened!

Danielle and I talk about:

• Why she wanted to create a new lead generation signature talk

• How I recognized her thought leadership angle during our VIP Day

• The process we went through to develop her new talk, including how she felt about adding more stories

• The results she got signing on new clients the first time she presented her new talk

 

Show notes at https://www.speakingyourbrand.com/362/