In this episode of The GSD Show, the leading fitness business podcast, Mike Arce interviews Eddie Smith and Simone Wasef from Outdoor Group Fitness (OGF) about their remarkable journey in the fitness industry. They discuss their unique outdoor fitness model, the importance of creating a welcoming community, and the strategies that have led to their impressive growth in membership and revenue. The conversation highlights the significance of teamwork, effective marketing, and community engagement through events, showcasing how OGF has built a strong brand and loyal customer base.

Important highlights:

• OGF's revenue grew from $25K to $83K in two years.
• Creating a unique outdoor fitness experience attracts attention.
• Personal connections with members are crucial for retention.
• Partnership dynamics can enhance business success.
• Hiring for core values is more important than skills.
• Consistency in marketing leads to sustainable growth.
• Community events foster member engagement and loyalty.
• Social media is a powerful tool for lead generation.
• Understanding your target audience is key to marketing.
• Building a strong team culture drives business success.

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