I got this podcast episode idea in the middle of Aldi.

Seriously.

I was walking down the grocery aisle when a sign stopped me in my tracks. It said:

"Shop Aldi First."

And I remember thinking: "Dang. That's good."

Buried inside that simple phrase was a powerful marketing lesson that applies to almost every direct-to-consumer farm business.

Aldi isn't trying to convince customers to buy everything from them.

They're trying to become the first stop.

In this episode, I unpack the marketing strategy behind Aldi's campaign and show how farmers can apply the same thinking to become the first place customers think of when they need your __________________.

This is going to make you THINK!!

Helpful Links & Resources

What email provider do I use? I recommend Kit.com -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Ep 333 Finding Your Farm's Gateway Product - I reference this in the podcast. It's a great primer on how to find your farm's official "first offer."

Thank You to Our Podcast Sponsors:

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Farm Marketing School is my step-by-step monthly membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you'll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you're a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 20 marketing projects to choose from. Learn more and enroll at: www.mydigitalfarmer.com/fms

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