In this episode, Jack and Zac do what they do best: make live cold calls in front of an audience and show you exactly how it's done.

For 37 minutes, you'll hear real conversations with real prospects. Some go brilliantly. Some don't. But every single one is packed with lessons on how to open a call, handle objections, ask the right questions, and book meetings without sounding like every other salesperson.

We break down why the first 10 seconds matter more than anything else, how to reverse questions when a prospect asks what you do, and why getting someone talking about their problems is more valuable than pitching your solution. You'll hear how to handle the "we're doing fine" objection, why humor and honesty disarm even the most guarded prospects, and how to stay calm when someone gives you 10 seconds instead of 30.

We also discuss why cold calling still works when email doesn't, the psychology behind getting past gatekeepers, and how to know when to push and when to let go. Whether you're terrified of the phone, struggling to book meetings, or just want to see how two experienced sellers handle rejection in real time, this episode will give you the confidence and tactics to pick up the phone and start dialing.

Hear more from the Hosts:
Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk
Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/

Brought to you by our amazing sponsors:
*Nooks* The AI-powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting