This summer, I had an Instagram Reel go viral! And it was a really interesting thing to witness, and I wanted to reflect on it today.

Video does not come super natural to me (I mean, hello, I have a podcast. That should tell you all that you need to know about how I feel about video). So, the fact that I do Reels at all, let alone have had some go viral, is shocking because it’s just not my jam. But I will add, that after practicing for a while, they have become easier to do! 

The Reel that went viral was me lip syncing to the popular “I don’t know what you heard about me” audio clip. When I heard that clip, I knew I wanted to do something like I did for this Reel as I have had instances at preschool or the post office or wherever where people say that they follow me on social media. When that happens, it’s kind of embarrassing...because what I do on social media is kind of embarrassing (but I still do it anyways ;)). 

And honestly, it’s pretty funny that this is the Reel that went viral. I had put a good amount of production into my other Reels, but this is one that I did very quickly. I was getting ready to leave the house, didn’t have makeup on or my hair done, I had coffee in my hand as I was about to get in my car, and I’m pretty sure my neighbors were watching. And guess what? It took me 30 seconds. And this Reel that I spent 30 seconds on went viral!

This is what we are talking about today - my thoughts on this, why I think it went viral, things that I did to help me gain about 2k followers from it, and what I plan to do going forward for Reels:

• Why Reels do well on Instagram
• Creating relatable content
• Questioning the “mom relatability” of this Reel
• Creating content under the umbrella of your personal brand/niche-related content
• How this Reel helped me in the ‘Know-like-trust funnel’
• Having a “bingeable” account
• Auditing your account
• Responding to comments on posts/Reels
• My plan going forward
• What to do if Reels aren’t your jam

Some of the best conversations happen after the show in my private Facebook group, Take It Personally Podcast. Click here to join in!