The word “creativity” as we understand it today didn’t become popular until the mid-20th century. So, what changed around 1950 that led to this mainstreaming of creative thought? And how was creativity described before that?

Samuel W. Franklin at Delft University of Technology in the Netherlands charts the recent history of creativity in his book, The Cult of Creativity.

He and Greg discuss how the meaning of the word “creativity” has shifted over time, the invention of brainstorming, and why engineers and scientists of the mid-20th century were drawn to creative thinking.

*unSILOed Podcast is produced by University FM.*