This week, we are speaking with Bee Rarewala who is the Vice President and Director of Corporate Brand Strategy and Communications at CRTKL.

She recently joined the LA office and she centered her 20-year career around the nexus of design-thinking and business strategy.

She actually holds a degree in Economics and she's not formally trained as an architect, so she brings a very deep insight and specialist way of looking at where the world of design and business intersect, which made this conversation deeply fascinating.

She's the past President of the South California Development Forum, she sits on the USC Architecture Guild Board, and she is currently part of the USC Economics Leadership Council.

Her role at CRTKL means that she represents the brand at a firm-wide level, and she's seeking to align their message and the message of the business with the marketing strategy, the business goals, and the opportunities for shared initiatives.

She's also responsible for the creation of strategic initiatives and bringing those objectives into a meaningful internal and external communications strategy.

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