December 02, 2019

#38 GIFT-GIVING

22 minutes

Gift-giving is a highly symbolic form of communication. Are you a good gift giver? In this podcast you will learn how to think about gift-giving more rationally, with research-based tips about what matters and what doesn’t. Here’s a hint: We should worry less about how much money we spend. It’s typically the “low substance, high sentiment” gifts that are appreciated. It really is the thought that counts!

References & Links

Gift-Giving

Mauss, Marcel (1924) THE GIFT https://archive.org/details/giftformsfunctio00maus/page/n9

Belk, Russell W. (1976) “It’s The Thought That Counts: A Signed Digraph Analysis of Gift-Giving” Journal of Consumer Research

Belk & Coon (1991) “Can’t Buy me Love: Money, Dating & Gifts” Association for Consumer Research

Geisler, Markus (2006) “Consumer Gift Systems” Journal of Consumer Research

Sherry, John F. (1983) “Gift-Giving in Anthropological Perspective” Journal of Consumer Research

Sherry, McGrath & Levy (1993) “The Dark Side of the Gift” Journal of Business Research

Ward, Morgan K., & Broniarczyk, Susan M. (2011) “It’s Not Me, It’s You: How Gift Giving Creates Giver Identity Threat as a Function of Social Closeness” Journal of Consumer Research

Wooten, David B. (2000) “Qualitative Steps Toward an Expanded Model of Anxiety in Gift-Giving” Journal of Consumer Research

Professor Russell Belk

Professor Belk’s York University Schulich faculty page

Talk About Talk episode #17: What Our Possessions Say

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Talk About Talk - Communication Skills Training

By Dr. Andrea Wojnicki

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