Family Photographer Marketing Podcast

38: Photographer Marketing Reviews: Part Two


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Episode Overview: 

What if you could instantly attract your ideal clients and boost your photography business? Discover how as we take a deep dive into the multifaceted world of family photography marketing. Your host Fiona meticulously examines Lux Marina Photography's marketing strategy, starting with a thorough review of their Instagram profile. We discuss the art of crafting an engaging tagline, leveraging your ideal session description, and strategically organizing Instagram highlights to pique interest. The conversation takes an interesting turn as we highlight the power of a pinned post and repurposing captions for other platforms.

The journey doesn't stop at Instagram. We explore the significance of SEO and client conversion on a photographer's website. From the homepage to the 'about me' section, we scrutinize every corner to offer valuable suggestions. Learn how short videos, keywords, and operational links can drive traffic and improve search engine ranking. We even delve into the potential of Pinterest as a marketing tool. 

Lastly, we explore strategies to elevate Lime Green Dream Photographer's Instagram and website. We look into the optimization of the top section of the page and the necessity to update highlights with seasonal availability. Our discussion delves into the pitfalls of mailing list pop-ups and the opportunities in swapping page link orders. We round off the session by emphasizing a clear marketing strategy to captivate attracting clients to your ideal sessions. Tune in, and together, let's overcome indecision and create a successful marketing strategy.

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Family Photographer Marketing PodcastBy Fiona Margo

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