David M Frees returns to the Podiatry Legends Podcast to share a powerful strategic tool borrowed from the military: Red Team, Blue Team, and Purple Team thinking. We discuss how podiatry businesses can use this method to identify vulnerabilities, defend against threats, and uncover growth opportunities – creating a more resilient and profitable practice.

Learn more about Dave's Training at Business Black Ops. 

9 Key Takeaways from this Episode:

1. The Red Team’s job is to identify vulnerabilities and potential attacks on the business.

2. The Blue Team focuses on defending the business and finding growth opportunities.

3. Combining both perspectives creates the Purple Team, where the best ideas are integrated.

4. Podiatry clinics often fail to review the effectiveness of marketing campaigns.

5. Anticipating threats prevents panic when challenges arise.

6. Inversion thinking helps identify what could destroy your business.

7. Opportunities can be just as valuable as threat prevention.

8. Having a facilitator improves the quality of Red/Blue Team sessions.

9. Documenting scenarios and solutions creates a valuable reference for future challenges.

If you found this episode helpful, share it with another podiatrist or business owner.

And if you’d like guidance on implementing Red Team, Blue Team, Purple Team thinking in your practice, get in touch with me via email at [email protected] or visit my website tysonfranklin.com. I’d love to help you future-proof your business.

Visit the Podiatry Legends Podcast Website for more detailed show notes. 

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