Personal Injury Mastermind w/ Chris Dreyer

382. Performance Marketing in 2026 (Webinar Replay)

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Most PI firms are still measuring performance the way Google used to work, not the way it does now. In this webinar replay, Chris Dreyer and Steven Willi unpack what’s actually driving bottom-of-funnel cases heading into 2026, how AI systems and paid platforms are reshaping visibility and conversion, and why many firms are optimizing the wrong signals without realizing it.

Learn:

  • How AI overviews and LLMs prioritize structured content, local data, and entity signals
  • Why directories like Super Lawyers, Best Lawyers, Justia, and Yelp now influence discovery and conversion
  • When Performance Max works as a compounding channel — and when it starts cannibalizing real demand
  • How Meta and Yelp fit into a modern performance stack, and why many firms misread their true impact

    • Buy tickets for PIMCON 2026: pimcon.org

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    Personal Injury Mastermind w/ Chris DreyerBy Chris Dreyer, Rankings.io
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