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Do you believe that enthusiasm is really contagious? 

In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale address the age-old attribute of enthusiasm. Bill relates a story of observing a struggling sales person trying to get one of his clients’ sales teams fired up to sell more stuff. It didn’t go well. Not because he wasn’t representing a valuable product. But because of “how” he decided to create enthusiasm with his audience. It derailed quickly. 

Have you ever been in the position of getting your audience “pumped?” How do you portray genuine enthusiasm to your prospect or client? 

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