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Products or services— which do you think are easier to sell?  

In today's Mailbag Monday episode, veteran sales trainers Bill Caskey and Bryan Neale dive into a question from a listener in Sweden.

If you provide a service, how do you “productize” your service and make it something tangible?  

If you sell a product, how can you “service-ize” your offering and not hide behind the item?  

In this episode of The Advanced Selling Podcast, Bill and Bryan share their strategies to create powerful connections with what you’re selling through the story you tell. You’ll learn how to paint the picture of your service or product and help your prospect truly understand what you’re offering. We’d love to know which you think is easier and why— just post your thoughts in our LinkedIn Group or shoot us an email ([email protected]).  

 

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Want to have your sales question answered on The Advanced Selling Podcast? Email us at [email protected] or give us a call 317.575.0057 ext. 10.

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If you want to learn how to build a Conversion Event that turns suspects into prospects and prospects into clients, join me June 5th inside Insider at advancedsellingpodcast.com/insider.