Today’s podcast guest is someone I recently met at the Reset Conference, and we hit it off right away! Christine Tremoulet is the Chief Growth Officer of AfterShoot, which is a company that helps photographers create more and edit less. Prior to this, she has a long history of working in creative fields. She’s had experience with web design, blogging, Wordpress (which she gave it’s official name!), photography, working closely with brands and businesses, and more.

Christine loved wedding photography but shifted to boudoir photography to enjoy a bit more time freedom. At that time, she also started doing some business coaching and mentoring. She had plans to head out on a 3 week road trip, which ended up being 4 months! But as she reflected on it, Christine was so thankful for the flexibility of her schedule and was reminded that her love for travel was the reason she first started making shifts in her business.

There is a lot to be said about flexibility and freedom in running your own business - how to truly make your business work for you and your life, but also how to make the most of the time that you do spend on your business. There are things to put in place to help you be productive, and as you implement these strategies, you may find yourself doing less to be more successful.

Christine has a lot of experience with this, which is why I am so excited for this interview with her. Here are some of the things we discussed in the episode:

• Transitioning and reevaluating your business
• How Christine would get “bored” with success and would want a new challenge
• Constant communication and living in this “on” culture
• Having healthy boundaries
• Feeling like we have to do it all and how not doing it all can actually help you uplevel your brand
• Implementing programs and softwares to make business easier or outsource tasks
• Details about AfterShoot and how it can specifically save photographers time
• Keeping things as a hobby for yourself VS. turning it into a business

Christine shared about AfterShoot and how this software can help photographers save time. You can use the code MADDIE10 to get 10% off your first purchase with AfterShoot if you are interested in trying it out. You can find more information on social @aftershootco.

Some of the best conversations happen after the show in my private Facebook group, Take It Personally Podcast. Click here to join in!