One question haunts entrepreneurs and business owners around the world: how am I supposed to price my product? Whether it’s feeling uncomfortable pricing what you’re worth, worrying about scaring customers away, or any of the other obstacles in your way, setting prices is hard. I’m going to share (and debunk) the pricing myths many of us fall for while giving seven concrete tips on how to price what you offer. I also share how to increase your prices whenever you're ready – which could be now!

In this episode, you'll hear… 

• 04:41 - The issues I see around pricing
• 09:32 - The value of your time and your impact
• 17:16 - How pricing relates to quality
• 21:03 - Factoring in your experience
• 23:03 - Focusing on scalability and profitability
• 24:19 - Pricing for who you’re selling to
• 27:55 - Recognizing economies of scale
• 30:16 - Giving options for your offers
• 33:16 - How to bump your prices

Shoutout to our listener of the month, Dr. Maria. She said: “I enjoy Sam’s podcast during my morning treadmill walks. The length is perfect for my workout. Because I’m new to the Ultimate Bundle® I select a different episode each day. I get a tour of all the topics and a peek into Sam’s mind. The podcasts are well-produced and well-delivered, informative, and easy to listen to.

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!

Click here to find the full show notes and transcript for this episode.

RESOURCES:

• Episode 24. Why You Should Treat Your Clients the Way Olive Garden Does

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FAV TOOLS:

• Kajabi // use Kajabi to sell your course, program, or even build your entire website. Get a 30-day free trial with my link.
• SamCart // what I use for my checkout pages and payment processing and LOVE. And no, not because it’s my name.
• ConvertKit // what I use to build my email list, send emails to my list, and create opt-in forms & pages.

DISCLAIMER: Although Sam is an attorney she doesn’t practice law and can’t give you legal advice. All episodes of On Your Terms® are educational and informational only. The information discussed here isn’t legal advice and isn’t intended to be. The info you hear here isn’t a substitute for seeking legal advice from your own attorney.

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On Your Terms® is a production of Crate Media.

Mentioned in this episode:

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