In this episode we invite Bruce Irving back on the shout to answer some Listener questions. The questions answered: Should you let your Facebook followers know when it is not you who is responding on your business page... if it is not actually you reponding? Should you feel obligated to like and respond to guest comments and reviews? Should you allow reviews on your business page? Should we allow our guest to post on our business page? Do we need to claim our business on EVERY platform? Should we respond to reviews on TripAdvisor, Yelp, Google, Facebook?

Bruce Irving is the marketing visionary behind SmartPizzaMarketing.com and host of the weekly Smart Pizza Marketing podcast. On his podcasts, he interviews the leading minds of the pizza restaurant industry. Irving, a top marketing consultant and former pizzeria owner, also hosts PizzaTV's Marketing Insights livestream program, which streams at 8 p.m. (ET) every Tuesday on Facebook. You can listen to his Smart Pizza Marketing podcast at www.smartpizzamarketing.com. In addition, Irving speaks at conferences about how to better use social media in your restaurant or small business