How passion and growth are connected, how to reinvest in a website, and growing a loyal audience with Maurizio Leo.

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Welcome to episode 393 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Maurizio Leo from The Perfect Loaf about business growth through passion.

How Passion and Sourdough Feed a 9 Million Pageview Food Blog

From co-founding and running a popular phone app to starting a sourdough blog that now gets 9 million pageviews a year, Maurizio Leo is a busy guy.

But everything he does is deeply rooted in passion, and you’ll hear why forming businesses around that passion has been crucial for his business growth and consistency in this conversation today.

If you’re looking for ways to diversify your income, growth strategies, or simply some inspiration to help you work towards your goals, you’ll get it all in this episode!

In this episode, you’ll learn:

• About his background in computer science
• How he transitioned to working in the food space
• How the passion and growth are connected
• What his schedule looks like as an owner of two successful businesses
• At what point Maurizio knew The Perfect Loaf could be a business
• How the pandemic impacted The Perfect Loaf’s traffic
• How he reinvests in the site
• Why he decided to offer a membership
• What the process of writing a cookbook was like
• What Maurizio is anticipating in the next few years

Resources:

• SkyView
• The Perfect Loaf
• Businesses Do NOT Exist to Make Money | Simon Sinek
• Pinch of Yum’s Holiday Bucket List
• Ang’s Creamy Tortellini Soup
• The Perfect Loaf Membership
• Memberful
• Discord
• The Perfect Loaf Cookbook
• Follow Maurizio on Instagram

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, email us at [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.