Chiropractic is a very intimate business. We aren't selling cars or timeshares to our patients. We are putting our hands on them and helping them with their health problems. We often see our people frequently, and in a perfect world, we keep them as our patients for years to come.

In this week's podcast, I talk about the human element of chiropractic marketing. I talk about the mistake that chiropractors make when they go about their marketing too robotically, and how your personality impacts which marketing extreme you tend to favor. Let's talk about it.