In this episode, Lindsay welcomes Justin Moore, an expert in influencer marketing and sponsorships, onto the podcast. Justin shares his journey from helping his wife's YouTube channel grow into a profitable venture, to founding an influencer marketing agency. He reveals key strategies from his book 'Sponsor Magnet,' including his ROPE pitching method, transitioning from affiliate marketing to paid sponsorships, and the importance of contracts. Justin and Lindsay dive into actionable advice for both new and seasoned creators on crafting effective pitches, pricing, and maintaining long-term brand relationships. They discuss Justin's daily routines, favorite books, and his travel bucket list, offering listeners a blend of professional insights and personal anecdotes.

00:00 Welcome and Introduction

00:20 Justin Moore's Journey into YouTube

01:35 First Paid Collaboration

02:46 The Birth of an Influencer Marketing Agency

03:08 Introducing 'Sponsor Magnet'

04:29 The Impact of COVID and Shifting Focus

06:33 The Philosophy Behind Writing the Book

09:12 Effective Pitching Strategies

13:39 Real-Life Pitch Example

16:02 Researching Brands for Effective Pitches

20:11 Affiliate Marketing Insights

20:31 The Reality of Affiliate Marketing

21:54 Hybrid Compensation Models

23:42 Educating Brands and Creators

27:18 The Importance of Feedback

30:46 Finding Sponsors with a Small Audience

36:58 The Value of Contracts

40:13 Personal Insights and Routines

42:43 Conclusion and Contact Information

Connect with Justin: https://www.sponsormagnet.com

Grab his book: https://amzn.to/3RdqBJZ

Connect with Lindsay:

Join the Travel Agent Marketing Studio: https://www.lindsaydollinger.com/links

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Connect with Lindsay: https://www.lindsaydollinger.com

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