In this episode of 'Passports, Profits, and Pixie Dust,' learn how to strategically leverage Instagram and Facebook to grow your travel business. Discover the importance of optimizing your profile, utilizing stories, reels, and Facebook groups, and engaging with followers to convert them into clients. The episode also covers the best types of posts, the importance of engagement over reach, and practical tips for turning followers into email subscribers. Tune in for actionable advice designed specifically for travel advisors looking to attract and retain dreamy clients online.

00:00 Introduction to Growing Your Travel Business Online

00:53 Leveraging Instagram and Facebook for Travel Leads

03:43 Optimizing Your Social Media Profiles

11:34 Effective Use of Stories, Reels, and Facebook Groups

17:00 Engagement Over Reach: Building Relationships

19:22 Creating Content That Converts

24:13 Conclusion and Next Steps

25:10 Turning Followers into Email Subscribers

Links mentioned:

Sign up for the Travel Agent Marketing Studio: https://www.lindsaydollinger.com/links

Connect with Lindsay: Learn more about the travel agent business or get quotes for a trip: https://www.lindsaydollinger.com/travel

Connect with Lindsay: https://www.lindsaydollinger.com

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