SEO (Search Engine Optimization) is something that a lot of chiropractors understand is important. But that's about where it stops. Most chiropractors know little to nothing about what actually impacts their search results.

In this week's podcast, I talk about the two different kinds of local SEO. I discuss the best way to think about Google. I also talk about 5 specific things and whether or not they will improve where your chiropractic practice shows up in the local searches. Let's talk about it.