We are back with part two of my conversation with Jessica Totillo Coster, covering the State of the Product Industry survey. You can listen to part 1 by heading to prooftoproduct.com/394.

During part two of my interview with Jessica, we cover how product-based businesses are making money in their businesses, including the percentages of those that are selling wholesale vs retail vs licensing. We talk about how many revenue streams product business owners have, their gross revenue versus net revenue, what people are actually paying themselves, and the importance of paying yourself.

Friends, if you are not paying yourself, you should. We have a podcast episode that helps you figure out how to start paying yourself.

We also discuss Jessica and I's thoughts on burnout in the industry, just generally as a whole, but also how to handle balancing real-life struggles while running a business.

I really appreciate Jessica taking the time to sit down with me to talk through this. She was a huge help as I was crunching the data and assessing the numbers. I do think this survey and the data will help all of us grow stronger businesses together.

You can get the full results of the survey at prooftoproduct.com/2025survey.

Today's episode is brought to you by our Is Wholesale Right for You private podcast! This free 12-part audio series will help you decide whether wholesale is a good next step for your specific business. After listening to this audio series (in less than an hour), two things will be true. You'll know whether you want to pursue wholesale for your product business, and you'll have the confidence and action steps to get started with wholesale. Sign up for the private podcast today!

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You can view full show notes and more at http://prooftoproduct.com/395

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