Important questions to ask about your customers or audience, defining your H1, and why bloggers may want to sell products with Chad Cannon.

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Welcome to episode 395 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chad Cannon to chat about strategically growing your business through understanding your audience and selling products.

Scaling Your Business (and Your Revenue)

This episode is all about the importance in having a deep understanding of what your business does and how it helps your audience in order to scale and grow.

Chad Cannon is from ScaleFactor, a company focused on building and scaling businesses through their 7 Factors of Scale. You'll learn about three of the seven factors in this episode: Find Your Buyer, Align Your Brand, and Create Products.

Our hope is that you'll be able to think through new ways to monetize as you're listening to this interview!

In this episode, you'll learn:

• How he got his start helping businesses grow and scale
• What the "Law of Thirds" means
• Why founders may want to replace themselves
• What he took away from helping other businesses and applied to his own business
• Important questions to ask about your customers or audience
• How to define your H1
• How to find a buyer or an audience
• Why product is important for food bloggers
• Why sponsors will appreciate your understanding of your brand and audience
• What the product creation process looks like
• How you can learn more from and work with Chad

Resources:

• Platform University
• Full Focus
• Full Focus Planner
• Business Accelerator
• ScaleFactor
• Kolbe Assessments
• Food Blogger Pro's Coaching Calls
• ScaleFactor Podcast
• 1000 True Fans
• Duluth
• 7 Factors of Scale

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, email us at [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.